Over the last few years I have become more and more aware of the effect on the environment our fashion obsession has. Unfortunately the awareness of the general public on these many environmental issues is very low. Thankfully last fall The Gallery LA hosted The Green Initiative during LA Fashion Week which showcased some really incredible designers that all follow through on their high level of social responsibility, giving us awareness of environmentally friendly lines that are sold in our favorite shops (it’s happening again this week as well for Spring).
One designer in particular caught my attention Roshi Salim. Her line, Protect the Element is filled with pieces that are really flattering and very versatile. Her dresses are some of the sexiest I’ve seen in a really long time and they are completely low maintenance. Roshi uses organic cottons and bamboos so it’s really easy to care for the pieces.
Protect the Element is a relatively new line so right now is the perfect time to get one of kind pieces made by the desinger herself! You can also check out the summer collection at Menemsha in Studio City.
“We have a responsibility to our future, we must protect our environment!” -Roshi Salim
*You can contact Roshi for special orders @ roshi9@msn.com
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